IBEW Local 103 and the National Electrical Contractors Association of Greater Boston Partner with Boston Bruins and TD Garden
Fans will see the logos of electrical union IBEW Local 103 and NECA electrical contractors proudly displayed on the ice at TD Garden starting February 12
BOSTON, MA – The International Brotherhood of Electrical Workers (IBEW) Local 103, and the National Electrical Contractors Association (NECA) of Greater Boston have officially entered into a new sports marketing partnership with the Boston Bruins.
Now, while cheering on the Bruins at a TD Garden home game, fans will notice something new: IBEW Local 103 and NECA contractors’ names written on the ice.
“We’re thrilled to kick off this partnership with the Boston Bruins,” said Lou Antonellis, Business Manager/Financial Secretary of IBEW Local 103.
“They represent the same toughness, heart, and sense of teamwork that our own IBEW Local 103 members carry with them wherever they go – both on the job and out in the community. The Bruins work hard, train hard, and do what it takes, individually and as a team, to be the best in the league, and our members really respect and relate to that.”
“We couldn’t be more excited to partner with the Boston Bruins and our friends at TD Garden,” said Glenn Kingsbury, Executive Manager of NECA Greater Boston. “Our union contractors have powered the iconic venue since we helped build it 25 years ago. We feel fortunate to play an integral part in creating what is truly a staple of the Boston experience – for locals and visitors alike. This partnership is an exciting and special way to honor our longstanding relationship.”
“The Bruins are committed to the Greater Boston community and are proud to partner with the city’s union electricians,” said Cam Neely, President of the Boston Bruins. “These are organizations that share our values and do a lot of good for our communities. It will be great to see their logos featured on our ice.”
Since its grand opening in 1995, TD Garden has been the official home of the Bruins and Boston’s NBA team, the Boston Celtics. IBEW Local 103 and NECA Greater Boston completed the electrical portion of TD Garden’s construction, beginning in 1993, and have since remained the sole providers of the venue’s electrical service and maintenance.
Most recently, IBEW Local 103 and NECA contractors did the entire electrical portion of TD Garden’s new, 50,000 square foot addition, which wrapped up in 2019 after two years of construction. The addition includes a new facade, entryway and front lobby, in addition to new elevators, parking, dining and entertainment sections and luxury suites for guests.
With the renovation completed, the skilled electricians and technicians remain on site at the Garden each day, powering top-notch fan experiences for the venue’s variety of events – which, if you’ve ever attended one, you probably know is no simple task.
Millions of fans pass through the Garden each year for various events and have come to expect a truly electric experience, created by a flawlessly cohesive production of light, sound, and screens. Whether you’re enjoying a stellar light show at an Elton John concert or cheering on a power play at a Bruins game, IBEW and NECA are powering it all.
In addition to having their logos proudly displayed on the ice of TD Garden, the new partnership with the Boston Bruins will award IBEW Local 103 and NECA Greater Boston members a number of other benefits. Fans can expect, for example, to see substantial Local 103 and NECA LED exposure during the upcoming playoff games. IBEW Local 103 and NECA also plan to leverage the Bruins logo and imagery in upcoming advertising and recruitment initiatives.
The initiative is part of IBEW Local 103 and NECA Greater Boston’s refreshed and expanded marketing efforts, under the leadership of Antonellis and Kingsbury. Through proactive outreach and engagement, Local 103 and NECA are successfully increasing brand awareness, diversifying and growing their memberships, and winning more work in key markets.
About IBEW Local 103: IBEW Local 103’s mission is to provide Greater Boston’s developers with the best trained, most efficient, safest electricians and telecommunications specialists while fostering our Union’s values of economic fairness, equal opportunity and charitable giving in the communities where we work, live, and raise our families. Working for better wages, better benefits, and fair working conditions is just one part of our Union’s focus. Local 103 members take pride in giving back our time and expertise to causes and charities serving those less fortunate.
About NECA of Greater Boston: For over 100 years, NECA of Greater Boston has guaranteed Eastern New England construction developers the highest level of quality in electric and telecommunication service. Through the representation of more than 80 of the finest electrical and telecom contractors in Massachusetts, Maine, and New Hampshire, NECA of Greater Boston strives every day to bring reliability and safety to each local project. Our tireless dedication to construction quality is synonymous with our dedication to the communities we serve, and we’re proud to share and amplify those values through partnerships with the union electrical industry. Together our priority is simple: to advocate for the education, management and skilled workforce training, and labor relations that are constantly raising the standards of the industry.