Charities? Study by BBB’s Give.org Uncovers Pitfalls
Most people say trust is important before donating to charity, but fewer than one in five adult Americans say they “highly trust” charities, according to research from BBB’s Give.org.
The Give.org Donor Trust Report: An In-depth Look into the State of Trust in the Charitable Sector surveyed 2,100 adults in the United States, explored donor beliefs, feelings, and behavioral intentions related to charity trust and giving.
While the majority of respondents (73 percent) say it is very important to trust a charity before giving, only a small portion of respondents (19 percent) say they highly trust charities and an even smaller portion (10 percent) are optimistic about the sector becoming more trustworthy over time.
The research was first reported in The Chronicle of Philanthropy.
“We rely on charities to solve some of society’s most challenging problems and it is startling to learn only a small percentage of Americans highly trust charities,” said H. Art Taylor, president and CEO of BBB’s Give.org,
“This report shows the need to strengthen public trust in the charitable sector, and reminds us that the ability of charitable organizations to thrive in the future is closely tied to their ability to understand how rising – and more diverse – generations think about trust, engagement and generosity.”
Read more at Give.org or download a free copy of the report at Give.org/DonorTrust.