WORKSHOP TRAINING TIPS
How to Write Emails that Get Read
The emails you send compete against hundreds of other messages for your recipient’s attention. How to Write Emails that Get Read is an email writing workshop for non-writers that shares practices from Smart Brevity, the best-selling book and new writing style, to ensure more opens and responses.
Why It Matters
The numbers are against you:
The average person receives 100 to 120 emails per day
The average email open time is 15-20 seconds—Marketing Sherpa
66 percent of respondents prefer short emails, with only 6% saying they enjoy longer
Even messages people are looking for get missed.
The Bottom Line
Writing e-mails that get seen and read is not about the quality of your writing. It’s about the quantity:
More is less.
This workshop, conducted over two sessions webinar, will demonstrate several more-with-less email techniques from Smart Brevity, the bestselling book by the founders of Politico and Axios. Taught by PR Works’ Joe D’Eramo, a copywriter with more than three decades of experience.
Best of all
For Massachusetts business owners who have registered with the Workforce Training Fund Program, the course is 100 percent reimbursable! If you’re a small business owner, you can apply to the program here. It takes a week or so to be approved.
Go Deeper
Non-writers, the folks who say “I suck at writing” can master these techniques. You can also apply these techniques to newsletters, web content, job descriptions, any type of business communication—even your personal correspondence.
To book a How to Write Emails that Get Read workshop for you or your company, call 617-848-0848 or drop me a line.
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To discuss your public relations and marketing opportunities, please contact Steve Dubin at 781-582-1061.
About Us
To discuss your public relations and marketing opportunities, please contact Steve Dubin at 781-582-1061.
Serving small to mid-sized clients, we often act as the “quarterback” to generate “new business” on a consistent basis. We look at what tools are necessary to surround your best potential customers with positive messages. In addition to creating “news” opportunities, we are marketers and writers. We take a look at the “big picture” of how to create opportunity for you. This might include new sales materials, publicity, a direct mail campaign, a micro telemarketing unit, or updating the content on your website.
The cumulative effect of our well-orchestrated publicity has helped clients attract new customers, employees, investors and solid vendors while building brand recognition.
Our clients seem to like the fact that:
Seasoned professionals work directly with them and on their account.
Our bandwidth of contacts rivals the big boys
Our fees are reasonable.
We are almost human compared to our competition.
To discuss your public relations and marketing opportunities, please contact Steve Dubin at 781-582-1061.