New Year’s Check-in
STEVE DUBIN
Creating a marketing plan can leave many a small business owner scratching his/her heads wondering where to begin. The list below contains the basics for a small business marketing plan and a good place to begin.
Newsletter– a great way to remind your current customers and network about what you do and what you’re up to.
Press release– Have a new product or service? New staff member? Celebrating a milestone? These are just a few reasons to push out a release, get coverage on a local basis and enhance your online reputation.
Social media– Are you posting to your social media sites? How frequently? Set up a plan to post at least a few times a week to stay current with your customers and network.
Blog/website additions– When was the last time you posted to your website? A blog is a great way to keep your website active. The content you are using for press releases newsletters can be posted to your blog and/or newsroom.
Google Business Profile– Are you collecting reviews and testimonials on your Google Business Profile. Have you claimed your profile? Have you asked people for reviews and testimonials? Putting together a program can be as simple as including a link in your enewsletter.
These are just a starting point for a marketing plan. There are several marketing programs you can also put in place—e.g., email marketing, podcasts, speaker’s bureau, etc.
For help on the basics and other marketing efforts, give us a call at 781-582-1061 or drop a line below to set up a complimentary audit of your current marketing program.
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Allow us to show you how it can work for you. Position your business as the “top of the mind” choice for customers, investors and business partners.
STEVE
For more information on unleashing the power of the media for your company, contact Steve Dubin (781) 582-1061.